Some folks opened a little cafe in my building.

Frankly, they are serving some of the best food in Miami. (And my ice cream, of course)

(Miami has a terrible restaurant scene, for the most part - varies from mediocre to inedible for the most part.)

Discount coupons maybe. It is all word of mouth.

Hotels? Those flyers you sometime see in the rooms that list places to eat. I use them when out of town, they usually have 10% of when mentioned. Don't know if the cafe delivers, but that would help sales also.

What is the restaurant? Name? Location?

Over 5000 people have read my reviews on Google.

Arlen Beach Restaurant. 5701 Collins Ave Miami Beach

The special last night was oxtail. I had it with Moro and sweet plantains.

I should have poured the oxtail over the Moro.

The food is always good - the oxtail was incredible.

I can’t help but notice everywhere I drive around my area of Florida has what look like multiple 1,000+ apartment complexes being built. For any business, I would think targeting the new people moving to Florida would pay big dividends. Those folks probably don’t know all great places or aren’t set in particular patterns yet.

State how amazing the oxtail was in a review.. describe it thoroughly, and note how wonderful your service was…on TripAdvisor, on their Facebook page, on Google… lots of people look at these sites when they travel to see where to eat. I don’t know how big cabbing it is down there versus Uber etc. but you could potentially advertise there (I’m not sure about the budget). Anytime I go out of town if I have to grab a cab/Uber I’ll always ask where is it good to eat/ look for ads in the vehicle. Someone else mentioned hotels, too. If your building is in a local business district, maybe notify folks in the area to stop and eat over lunch? Maybe those local to the specific neighborhood area can get a little bit of a discount for their first visit?

To be honest, I generally ignore discounts. If I see discount flyers, groupons, etc. I usually figure it's not a great place and it's failing. Good restaurants only need a short time and word of mouth.

I'd say to just tell everyone you know and if you have Facebook or other social media post about it to your friends. If it's really that good it will spread quickly.

quote:

Originally posted by frayedends:
To be honest, I generally ignore discounts. If I see discount flyers, groupons, etc. I usually figure it's not a great place and it's failing. Good restaurants only need a short time and word of mouth.

I'd say to just tell everyone you know and if you have Facebook or other social media post about it to your friends. If it's really that good it will spread quickly.

Pretty much the way I see it also.

A better website with menu and pictures. More reviews as has been mentioned, I saw only one on Yelp. Condominium building on Collins Avenue might not be parking friendly. Is there parking, is it free?

Social Media.

For one, facebook ads, and of course targeted to those in the specific area. Like it or not, the book of faces has impressive data to any area you wish.

There have been several in my area that used that only and got more traffic enough to keep them busy.

Like it or not, people today don't read printed media and rely on what they see online.
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Wow. Collins avenue. Has to be some pricey real estate. What is the price range for dinner. That will help define the demographic.

$20-35, without drinks. Miami has pretty well hit NYC pricing, just much nicer.

quote:

Arlen Beach Restaurant. 5701 Collins Ave Miami Beach

Tell two friends, who tell two friends, and so on and so on.

Comp some meals to concierges at surrounding hotels and those at the hotels who cater to the sorts of people whom you wish to attract.

That will go a lot farther than coupons... which tend to attract Karens.

Eat there. Take some friends.

flashguy

Good food is usually its own best advertising. Word of mouth will spread it around.

Nextdoor. People are always there looking for good local restaurant recommendations.