'We had no idea of what it would become': How Keep Calm and Carry On became a divisive 21st-Century phenomenon

After a forgotten WW2 propaganda poster was discovered in 2000, it found an astounding new resonance in 21st-Century Britain – becoming an endlessly memeable template that is both cherished and mocked.

In the spring of 2000, a forgotten World War Two-era British propaganda poster was rediscovered in a dusty box at Barter Books, a second-hand bookshop housed in a former Victorian railway station in Alnwick, Northumberland. The red poster and its bold, unadorned message beneath a Tudor crown, Keep Calm and Carry On, would resonate with a world far removed from wartime Britain, sparking a viral design trend and becoming one of the 21st Century's most recognisable and repurposed cultural slogans.

https://www.bbc.com/culture/ar...t-century-phenomenon

Thanks. Interesting to learn the history of that phrase.

Silent

Thanks for posting.

Here's to Better Days!

(FWIW I have to take annual UK specific emergency in the workplace type training... The phrase repeated at least half a dozen times and part of the 10 question test is "Run, Hide, Tell".

Another part covering fire escapes is actually hilarious: "Don't let others slow you down" )