I was in the market last year and went with the Samsung QLED over the LG OLED at the same price. One part was the store was giving an extra year of 0% financing for the Samsung, but the main reason is there's no warranty for burn in. I got burn in on my 50" Panasonic Plasma I had in my bedroom being gentle. I'm not spending $2-3,000 to end up with this no matter how perfect black levels are: