Is it just me or are you tired of Flo? Insurance companies have gone crazy with constant themes. Whether it’s Farmers or not to be outdone Liberty mutual with their new ear worm Liberty-liberty-liberty,,liberty. Now they add ridiculous Emu adverts? Are people that foolish that they need an Australian ostrich to remember a brand? After a while, it becomes an assault on the senses...
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Posts: 13868 | Location: VIrtual | Registered: November 13, 2009
It's like an insurance commercial is so easy a caveman could do it.
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I think the "Limu Emu" thing came about because "LiMu" is the first 2 letters each of "Liberty" and "Mutual", and "Emu" rhymes with it. Clever (sort of) but gets old quickly.
The Flo ad I remember is the one where she says at the end "I think there's something wrong with your sink".
I actually like the Emu. I loathe all other Liberty commercials, though. It's as if they are targeted at high school dropouts who are too dumb to know about gap coverage.
I love Flo, especially that 1950s-style one where the guy ends up asking "WHERE is your husband?". . .
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Posts: 21953 | Location: Hobbiton, The Shire, Middle Earth | Registered: September 27, 2004
The good news is that these annoying commercials are entirely avoidable.
Stop watching TV. Stop listening to the radio.
Cut the cord.
There are no annoying insurance commercials on Netflix. Or Amazon Prime. Or Youtube (if you use an adblocker). Or nearly all of the streaming video and streaming music apps.
I'll gladly pay $9/month or whatever to not have to have my entertainment interrupted every 3-7 minutes so they can bombard me with annoying commercials.
When you're selling an intensely boring product no one wants to really hear about, but that can be very lucrative, it pays to do whatever it takes tunnel into the heads of potential customers.
Most of these discount insurance companies that are trying to make you laugh or have a catchy jingle are marketing towards people who only care about getting the lowest rate.
If you shop for insurance every 6 months to a year then companies like that want you. These companies turn over like 50% of their customer base every year. When you have that much of a churn, you need to be at or near the front of everyone's mind when they are shopping for insurance.
I work for a small insurance company that turns over less than 10% of their customers a year and guess what....we spend $0 on advertising.
In the hospital i tried watching TV. But I have forgotten wjat its like to watch tv with commercials!! Holy crap ots bad. So i never did watch anything...
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Posts: 7547 | Location: Alpine, Ut | Registered: February 17, 2010