I've seen the pranks where they'll put it among other chips in a bowl..not cool imo. Alex should be on The Hot Ones but it might be too political. He took over last night's show on Timcast. Modern day court jester he is.
Skip ahead to 1:47 for chip. It was a funny show, for once.
I did the Lil' Nitro challenge, which is 6 times hotter than the Paqui Chip. I made it the full 5 minutes without relief, but I probably wouldn't do it again unless there was money on the line. It basically turned my saliva to magma that burned all the way down.
I've got a Paqui in the cabinet that I'll try at some point.