http://www.msn.com/en-us/fooda...kt5R&ocid=spartandhp

The Original 'Most Interesting Man' Is Ditching Beer For Tequila

Rayne Ellis 
MSN
The most interesting man in the world is back - and this time, he's trading beer for tequila.
In 2016, we said goodbye to Dos Equis's spokesperson, Jonathan Goldsmith, 78, (the original "most interesting man") in epic fashion by sending him off to Mars.
With Goldsmith at the helm, the Heineken-owned Mexican beer company nearly tripled its business, according to USA Today. However, the company terminated his contract, citing the necessity to appeal to a "younger crowd" and the evolution of millennial drinkers as the main reasons. 
A year later, Astral Tequila - a product of the New York City-based wine and spirits company Davos Brands - has poached the world's most interesting man. And, as if that wasn't enough, the liquor company takes quite the dig at the beer brand and its 10-year-old campaign. In a new 17-second spot, Goldsmith looks over to a woman on his left and says, "I told you ... I don't always drink beer."
Clever, Astral.
Some may say that the most interesting man was betraying his character, and his former company. But with a fairly recognizable face - and the same fake Spanish accent - this Brooklyn-born Jewish actor will beat out any person claiming to be the new most interesting man.
So perhaps Goldsmith with strike commercial gold twice, and even if he doesn't, "His only regret is not knowing what regret feels like."
Companies using their competitors' highly recognizable spokespeople for new ads looks to be a growing trend. During the 2016 NBA Finals, Sprint aired an ad starring the iconic "Verizon guy" who used to ask, "Can you hear me now?"
Not anymore, he sells Sprint now.
For both companies, it's yet to be seen whether or not these new spokespeople made a difference – but only time will tell.

quote:

With Goldsmith at the helm, the Heineken-owned Mexican beer company nearly tripled its business, according to USA Today. However, the company terminated his contract, citing the necessity to appeal to a "younger crowd" and the evolution of millennial drinkers as the main reasons.

So they tripled their business but they wanted to appeal to a different demographic.

Going for quadruple?

quote:

Originally posted by ulsterman:

quote:

With Goldsmith at the helm, the Heineken-owned Mexican beer company nearly tripled its business, according to USA Today. However, the company terminated his contract, citing the necessity to appeal to a "younger crowd" and the evolution of millennial drinkers as the main reasons.

So they tripled their business but they wanted to appeal to a different demographic.

Going for quadruple?

I never understood the change. I always thought those were some of the best commercials. The new guy is boring in my opinion.

quote:

Jonathan Goldsmith

After reading various biographies, I am sure that he is the right guy to promote tequila.

Because you know: Tequila makes her clothes fall off.

If what I've read is true, he has had an interesting life

So, take that Dos Equis! I bought Hamm's at the 7-11 on the way home tonight. Tequila; how does that jingle go; One tequila, two tequila, three tequila, floor!?

Too many young chicks in your life will drive a man to hard liquor.

When I saw he was obamas pal I threw him in the who gives a shit pile.

After reading that excerpt from his biography, we now know the answer to that long standing question... Ginger or MaryAnn?

You would think they'd make him sign some sort of non-compete to prevent him from using the same (or very similar) character for another brand. Same with Paul Marcarelli, the former Verizon, now Sprint pitchman.

Dos Equis is good, but....Astral? That's kinda like drinking something labeled "Beaujolais" that was pressed and bottled in Brooklyn.

The new "most interesting man" looks like a homeless guy with giant ears.