Which is proper: “Shop local” or “Shop locally”?

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December 10, 2020, 07:28 PM

sigfreund

Which is proper: “Shop local” or “Shop locally”?

It’s always seemed to me that because shop is a verb, the modifier should be the adverb locally. I’ve only seen one locale that urged residents to shop “locally” rather than “local,” though, so that is definitely a minority view. Or can “local” be an adverb?

What sayeth the membership?

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December 10, 2020, 07:38 PM

bigwagon

Locally is grammatically correct, but it's really an ad slogan, so some creative license is expected and acceptable.

December 10, 2020, 08:42 PM

Keystoner

quote:
Originally posted by Jim Shugart:
Agreed, but it's kinda like "Drive Slow/Drive Slowly".

I don't think it's like that. 'Drive slow' is not correctly.

December 10, 2020, 08:59 PM

ZSMICHAEL

[quote]Locally is grammatically correct, but it's really an ad slogan, so some creative license is expected and acceptable.
^^^^^^^^^^^^^
I find improper grammar annoying. Improper grammar just makes you sound stupid. I can accept it in Song Lyrics,but not in ads.

December 10, 2020, 09:42 PM

sigcrazy7

Apple didn't help anything with their grammatically challenged "Think Different" ad campaign.

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December 10, 2020, 10:22 PM

Il Cattivo

FWIW, the only people I've ever seen consistently use the phrase "shop local" were local buisnesses, chambers of commerce, economic development agencies and other booster-ish kinds of organizations.

December 10, 2020, 10:36 PM

ensigmatic

quote:
Originally posted by chellim1:
I think you're right but “Shop local” has become common and accepted. K

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December 11, 2020, 04:42 AM

Sig209

quote:
Originally posted by bigwagon:
Locally is grammatically correct, but it's really an ad slogan, so some creative license is expected and acceptable.

agree -- esp. since 'shop local' can be considered a shortened version of 'shop local stores' or 'shop local vendors'

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December 11, 2020, 05:01 AM

trapper189

quote:
Originally posted by Sig209:

...since 'shop local' can be considered a shortened version of 'shop local stores' or 'shop local vendors'

That's the answer right there. "shop local" is a slogan meaning "shop at locally owned <insert businesses, farmers, stores, etc.>" in a shortened form. I can shop locally at Wal-Mart, but I wouldn't be shopping local as the advertising campaign is promoting.

Around here it's "FLocal" for Florida's postal abbreviation and local.

December 11, 2020, 10:17 AM

ZSMICHAEL

quote:
"Buy your shit here"

^^^^^^^^^
This I like. Very memmorable. On the other hand it could present a problem in rural areas where manure is for sale.

December 11, 2020, 10:53 AM

signewt

quote:
Jeff Bezos would say, 'Neither one.'

Bezos would market a booklet "Using Adverbs for Dummies".....

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December 11, 2020, 11:01 AM

Balzé Halzé

"Shop locally" is clearly the grammatically correct version.

"Shop local" though I think is actually a shortened version of a longer phrase, such as, "Shop at your local hardware store" or something to that effect. But that's really just my assumption.

~Alan

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December 11, 2020, 11:16 AM

sigfreund

I just assumed it was an expression coined by someone who was grammatically challenged.

I was discussing the question with an English major friend, and it was interesting to me that “local” just seemed wrong to both of us without any conscious analysis. As I told her, English teachers did have some effect on some of us after all.

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December 11, 2020, 11:35 AM

monoblok

quote:
Originally posted by trapper189:
quote:
Originally posted by Sig209:

...since 'shop local' can be considered a shortened version of 'shop local stores' or 'shop local vendors'

That's the answer right there. "shop local" is a slogan meaning "shop at locally owned <insert businesses, farmers, stores, etc.>" in a shortened form. I can shop locally at Wal-Mart, but I wouldn't be shopping local as the advertising campaign is promoting.

That's how I interpret the two terms.