SIGforum
CNBC Gives Sheppard Smith the Pink Slip

This topic can be found at:
https://sigforum.com/eve/forums/a/tpc/f/320601935/m/1270089594

November 03, 2022, 02:24 PM
clubleaf206
CNBC Gives Sheppard Smith the Pink Slip
Not that I'm relishing this..., oh, who am I kidding?

By DAVID BAUDER, AP

an hour ago


NEW YORK — CNBC is canceling Shepard Smith's nightly newscast after two years, with its new president saying he wanted to focus on the network's core strength of business news.

Smith, who is leaving the network, will have his last telecast sometime later this month. He did not have any immediate comment.

Smith landed at CNBC after abruptly leaving Fox News Channel in 2019, establishing a general interest news show that aired at 7 p.m. Eastern on weeknights.

CNBC said Smith's show attracted the richest audience of any evening program on cable news — usually a huge selling point. But there clearly weren't enough viewers.

His show has averaged 222,000 viewers this year, down slightly from 2021, the Nielsen company said. For the last three months of 2020, “The News with Shepard Smith” had 280,000 viewers.

By contrast, Fox News' Jesse Watters had 3.4 million viewers in the same time slot on Tuesday and MSNBC's Joy Reid had 1.3 million, Nielsen said.

Smith was lured to CNBC by previous chief executive Mark Hoffman. But Hoffman was replaced in September by KC Sullivan, who announced Smith's exit in a memo to staff on Thursday.

“I believe we must prioritize and focus on our core strengths of business news and personal finance,” Sullivan wrote.

He said a business news show will launch in the same time period early next year, but offered no other details.

The CNBC chief said that “at a time when misinformation and disinformation is rampant, ‘The News’ succeeded in providing audiences with the clearest understanding of the facts.”

Smith worked at Fox from its inception in 1996 until 2019, quitting after a run-in with Fox's ascendant opinion host, Tucker Carlson. For several years he had anchored a 7 p.m. show on Fox, but it had been moved to the afternoon.

Copyright 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.


___________________________________________________________________________
"....imitate the action of the Tiger."
November 03, 2022, 02:28 PM
bald1
Shep and Chris Wallace can go out behind the barn and have a crying jag together. Karma's a bitch you losers!



Certifiable member of the gun toting, septuagenarian, bucket list workin', crazed retiree, bald is beautiful club!
USN (RET), COTEP #192
November 03, 2022, 02:49 PM
oddball
quote:
Originally posted by clubleaf206:

CNBC said Smith's show attracted the richest audience of any evening program on cable news — usually a huge selling point. But there clearly weren't enough viewers.

His show has averaged 222,000 viewers this year, down slightly from 2021, the Nielsen company said. For the last three months of 2020, “The News with Shepard Smith” had 280,000 viewers.

By contrast, Fox News' Jesse Watters had 3.4 million viewers in the same time slot on Tuesday and MSNBC's Joy Reid had 1.3 million, Nielsen said.






"I’m not going to read Time Magazine, I’m not going to read Newsweek, I’m not going to read any of these magazines; I mean, because they have too much to lose by printing the truth"- Bob Dylan, 1965
November 03, 2022, 03:29 PM
Sailor1911
And, I was just about to tune in! Ha!




Place your clothes and weapons where you can find them in the dark.

“If in winning a race, you lose the respect of your fellow competitors, then you have won nothing” - Paul Elvstrom "The Great Dane" 1928 - 2016
November 03, 2022, 03:36 PM
6guns
Those number differences are ridiculous! He should have been gone long ago.




SIGforum: For all your needs!
Imagine our influence if every gun owner in America was an NRA member! Click the box>>>
November 03, 2022, 03:39 PM
stoic-one
For what they are paying him($10M/yr) and viewership numbers like that, I'm surprised they didn't cut him loose sooner.


__________________________________

NRA Benefactor
I lost all my weapons in a boating, umm, accident.
http://www.aufamily.com/forums/
November 03, 2022, 03:48 PM
nhtagmember
So Shepp is going to have a long chat with his husband and figure out where he can go next and still be a liar.

Could not have happened to a nicer guy
November 03, 2022, 03:57 PM
SIGnified
Damn, what took so long?





"Pacifism is a shifty doctrine under which a man accepts the benefits of the social group without being willing to pay - and claims a halo for his dishonesty."
~Robert A. Heinlein
November 03, 2022, 04:07 PM
P-220
Never liked him, even on Fox.

Happy to see him go.


Niech Zyje P-220

Steve
November 03, 2022, 04:24 PM
clubleaf206
quote:
Originally posted by nhtagmember:
So Shepp is going to have a long chat with his husband and figure out where he can go next and still be a liar.


Probably end up on NewsNation with Cuomo and George Will.


___________________________________________________________________________
"....imitate the action of the Tiger."
November 03, 2022, 04:28 PM
downtownv
He'll sue for them being anti-Gay and get another payout.


_________________________
https://www.facebook.com/reel/2177215486049695
November 03, 2022, 04:44 PM
parabellum
quote:
Originally posted by clubleaf206:
Not that I'm relishing this..., oh, who am I kidding?
Razz
November 03, 2022, 04:46 PM
parabellum
quote:
Originally posted by downtownv:
He'll sue for them being anti-Gay and get another payout.
Oh, you want us to be sad about this? You're going to have to try harder.

But, points to you for predicting such gloom. Good job.
November 03, 2022, 04:58 PM
IrishWind
quote:
Originally posted by P-220:
Never liked him, even on Fox.

Happy to see him go.


Agreed. Glad to see him leave FOx. And no clue what CNBC was thinking. I could see MSNDNC hiring him, but not CNBC.


Lord, your ocean is so very large and my divos are so very f****d-up
Dirt Sailors Unite!
November 03, 2022, 05:19 PM
oddball




"I’m not going to read Time Magazine, I’m not going to read Newsweek, I’m not going to read any of these magazines; I mean, because they have too much to lose by printing the truth"- Bob Dylan, 1965
November 03, 2022, 05:26 PM
Balzé Halzé
Ah yes, Shep Smith. Such a pillar of reliable, responsible journalism.




~Alan

Acta Non Verba
NRA Life Member (Patron)
God, Family, Guns, Country

Men will fight and die to protect women... because women protect everything else. ~Andrew Klavan

November 03, 2022, 05:39 PM
ZSMICHAEL
^^^^^^^^
Is Mexico Beach on the East Coast? With his stupidity he should easily get a job with the Weather Channel.
November 03, 2022, 06:07 PM
egregore
Oh darn.


November 03, 2022, 06:13 PM
RichardC
I'm gonna miss skipping over The News with Shepard Smith while channel surfing on cable.


____________________



November 04, 2022, 01:10 AM
Ogie
What a moron. Him and Chris Wallace.