Another Overused Marketing Term: "Premium"

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April 01, 2017, 11:25 AM

PASig

Another Overused Marketing Term: "Premium"

"Premium"

A loaf of plain-jane potato bread we have is labeled that. It's FAR from "premium", in fact it's not really very good period. I'm so sick of seeing EVERYTHING labeled as "premium" when it just isn't, it's so overused IMO it's lost all its meaning anymore.

Anyone else see this?

_{"the meaning of life, is to give life meaning" ✡ Ani Yehudi אני יהודי Le'olam lo shuv לעולם לא שוב!}

April 01, 2017, 01:23 PM

LS1 GTO

quote:
Originally posted by sigmonkey:
Premium rant.

For a premium price you'll receive two rants. Act fast, our truly primo operators are standing by.

Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.

"If dogs don't go to Heaven, I want to go where they go" Will Rogers

The definition of the words we used, carry a meaning of their own...

April 01, 2017, 01:38 PM

ZSMICHAEL

I prefer substandard unimproved old and regular in the products I buy. I Like generic beer and generic drugs.

April 01, 2017, 02:46 PM

Gustofer

"Premium" is expensive gas or the money you send to your insurance company.

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"Great danger lies in the notion that we can reason with evil." Doug Patton.

April 01, 2017, 02:50 PM

DSgrouse

quote:
Originally posted by just1tym:
Dude....That's Primo!

MPrimo < a member here might take issue.

April 01, 2017, 03:43 PM

Skins2881

quote:
Originally posted by LS1 GTO:
quote:
Originally posted by sigmonkey:
Premium rant.

For a premium price you'll receive two rants. Act fast, our truly primo operators are standing by.

As long as I don't have to pay Shipping and Processing on the second rant!

Jesse

Sic Semper Tyrannis

April 01, 2017, 05:37 PM

Deqlyn

oohh lets add "turn-key" and "streamlined" to the list.

What man is a man that does not make the world better. -Balian of Ibelin

Only boring people get bored. - Ruth Burke

April 01, 2017, 05:46 PM

Floyd D. Barber

"New and improved", if you liked it before, you won't anymore.

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April 01, 2017, 06:15 PM

Bombarde32

In the airline world, "premium" means paying a premium price for services and amenities that used to be free! Taking a cue from Coca-Cola, they should call it "classic" instead.

April 01, 2017, 10:23 PM

Lord Vaalic

Premium = overpriced generic low grade product

Don't weep for the stupid, or you will be crying all day

April 02, 2017, 12:08 AM

mindustrial

tell me about it. I just bought an oil filter. Why is it rated at 15k mi. Do they anticipate me skipping the filter on my next synthetic 7500 mi change? And that was the middle grade.

April 02, 2017, 01:34 AM

exx1976

quote:
Originally posted by mindustrial:
tell me about it. I just bought an oil filter. Why is it rated at 15k mi. Do they anticipate me skipping the filter on my next synthetic 7500 mi change? And that was the middle grade.

Some cars do only call for oil changes every 15k.

My old BMW held 11 quarts of full synthetic, and was only due for an oil change every 15k.

April 02, 2017, 01:36 AM

LDD

My insurance keeps asking me to pay my "premium."

I think I'd save some money if I could just pay a "regular" instead.

April 02, 2017, 10:22 AM

nhracecraft

quote:
Originally posted by Floyd D. Barber:
"New and improved", if you liked it before, you won't anymore.

A profound truth right there!

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April 02, 2017, 11:18 AM

45 Cal

They might as well change words,when I was in the selling game they came out with the term heavy duty.
Was no difference in the motor and transmission,just the cost of the product line.