Yeah, I agree with you, Chris. Yes, look! It's two, two syllable words which both start with "T"! Alliteration! When did that happen??
One of the issues with modern culture is that people will take a turn of phrase, or a thing which is cute or frivolous, and then drive it deep into the freaking ground. Regular readers of this forum know the fate which awaits such trends. This one in particular hasn't reached that point because it's not so easily interjected into a conversation.