quote:

Originally posted by Lord Vaalic:
So I guess if you are a minority looking for a good job, move to the 2nd whitest state and work for Darn Tough... I'll bet a minority would be promoted up quickly there

Depends on which minority you are.

quote:

Originally posted by ensigmatic:
I've never worn Darn Tough socks (and now it's more likely I never will), so I've no dog in this fight, but, FFS, how hard is it to just make & sell your damn product and leave the damn social crap to the damn social activists?

Exactly.
Dad always said, never mix business with politics.

Like one of the previous posters, nothing like pissing off your main audience.

BTW, since going to wool socks, have only put a hole in one sock... yep, Darn Tough is the one with the hole!

It will end when sales drop. The NBA and NFL is already learning this, with viewership down 49 percent.

So many of these companies have gone bat shit crazy lately. Gillette, Benchmade, Chic-fil-A, now these guys. Where do they see an upside?

Point6 socks, merino wool, made in the USA, guaranteed for life.

These have been my go to socks for at least 10 years.

My reply to Darntough.

I’m disappointed in your support for the riots and the attempted overthrow of the United States. BLM is a Marxist organization. Race is the issue being used as the divisive issue to create the unrest required for an overthrow. I don’t know if you are attempting to pander, or if you really believe what you are saying. Either way, you should stick to making your product and stay out of politics.

You celebrate diversity. In the future, I’m going to diversify my sock drawer with Wigwam and Farm to Feet. As a long-time customer who has recommended your products to many others, I’m very disappointed in your company and its leadership’s naiveté about current events. You’ve lost my support and my business.

I will have to give Point6 socks a try
I must have 50 pairs of brand new socks so what is one more pair

On my way to NC from ND, I almost stopped at the Duluth Trading company store in Fridley Minnesota to get out and stretch my legs. I have never been in one and have been curious

Well I am glad I did not and will take my privileged blood money elsewhere

quote:

Originally posted by mrapteam666:
On my way to NC from ND, I almost stopped at the Duluth Trading company store in Fridley Minnesota to get out and stretch my legs. I have never been in one and have been curious

Well I am glad I did not and will take my privileged blood money elsewhere

Uh... Duluth Trading Company is not the same thing as Darn Tough Socks.

Two different companies. No connection. Darn Tough posted this racially woke press release. Duluth Trading did not.

Duluth Trading is definitely worth checking out. I really like their stuff, especially their Ballroom Flex jeans, Longtail T-shirts, and Free Range boxers.

I still don’t understand why companies feel the need to publicize their political opinions. Either way you are going to offend somebody. I don’t know why they can just say nothing and continue to make whatever product you make while remaining neutral.

How many men named Rick spell it Ric? I think that’s a clue.

quote:

Originally posted by ensigmatic:
...FFS, how hard is it to just make & sell your damn product and leave the damn social crap to the damn social activists?

My thoughts exactly. I do a lot of online ordering, and I can't count how many companies I used to buy from have sent multiple unsolicited emails about their various social positions. The "we're with you" through COVID-19 ones were bad enough, but the latest ones on race relations are freaking ridiculous. I have two pairs of Darn Tough socks, and they're good socks, but don't see myself ever needing to deal with them again.

RogueJSK

Thanks for the clarification
Well crap, now that sucks
This whole drive from the MN state line to the hotel here in Indianapolis (where i am right now) has been one giant traffic jam and construction zone.

The last couple of days I have not been right in the head (Both days what should have been easy 8hrs drive have turned into 10 or 11). Somehow I either combined them or crossed them up.

Darn Tough doesn't have the breadth of customer base to do this - it will backfire. The majority of their customer base are used to be folks like you and I.

quote:

Originally posted by Graniteguy:
Darn Tough doesn't have the breadth of customer base to do this - it will backfire. The majority of their customer base are used to be folks like you and I.

Used to is right. I’ve bought 4 pair of their socks in the last month not to mention how many pair I already own. But I also wrote them an email letting them know I’ve bought my last pair.

I used their "contact" feature to send them a message, told them I was done, that need socks, not their values, (no matter what they are).

Just added a comment to their page.

Jim

It will be interesting to see what they do with enough responses.

Will they back off on their stance?
Or double down?

Glad I tried these

https://www.amazon.com/dp/B072..._apa_i_ImYmFb9MAHYWQ

They are holding up well, a bit thinner on the instep which I like.

I have bought 10 or so pair and while VDT are better they are not THAT better.

Seems like the new marketing avenue is to attach your company to something political to get attention.

IT can be a cheap and quick way to have your product name spread through social media, which directly reaches consumers, and with many platforms is targeted at specific individuals through some algorithm based on historical viewing. Facebook does it all the time.

You can walk into a store and start getting ads for that store without even searching.

Things like this hit the wrong target and go viral for other reasons, but it still goes viral, and you end up with millions of views, doesn't take much of a response rate to pay off..

Others are based on the views of ownership, that's their privilege as they write the checks obviously it works, companies keep doing it, either align with Trump or Woke....

Like the old saying "I don't care what you call me, just don't call me late for dinner"

You. Make. Socks.

Get over yourself and shut the fuck up. You're a fucking sock company. A. Sock. Company.