Super-saturate the people with one advertisement so they get to the point that not only do they dive for the remote to either mute the TV or change the channel whenever your inane commercial comes on for the 27th time in the past hour and/or vow to never purchase your product because they are so sick and tired of your commercial that it's gotten to the point that the mere mention of your product's name brings on rage?

Seems counterintuitive to me.

I will never purchase anything from Allstate, nor will I ever give the MyPillow guy a dime of my hard-earned money. I don't give a fuck how good his pillows are!

Do you know that Allstate sells insurance or that My Pillow is a specific brand of of pillow? Then they've gone their part.

There are thousands of insurance companies out there. You could probably name 12 if you were forced to. Allstate is going to be one of them.

What is even worse is the constant barrage of the same damn political commercials. Montana has Tester, another wacky liberal up for election. He and his conservative opponents are spending enough money to house and feed all the homeless for a trip to DC.

quote:

Originally posted by Aeteocles:
Do you know that Allstate sells insurance or that My Pillow is a specific brand of of pillow? Then they've gone their part...

I took a couple advertising courses in college, taught by a retired ad exec. I remember him talking about how difficult it was to erase a company's negative image, and that was the most important goal of an ad campaign.

When I see the Allstate ad with Pajama Boy's little sister, or the self-centered and repetitive pillow ads, I have to ignore them or change the channel.

I'm with Gustofer!

Sounds like the dueling ambulance chaser ads around here! Back to back and ad nauseum.

The following is the kind of commercial I enjoy. Classic New Orleans. You can bet these guys did not go Marketing school, but they could sure do ads.

Here in the Yoop, the suffering comes in the form of the DIY commercial. Mostly from idiotic car salesmen.
It should be illegal to air a self produced and self starred commercial.

How else would you be able to identify the idiots without actually going there and experiencing the idiocy?

Best commercial ever: https://m.youtube.com/watch?v=...RveNE#fauxfullscreen

You described me exactly. Grabbing the remote to mute or change the channel.

I thought Progressive INs. was one of the worst along with AARP.

The Rx commercials have got to be the f’ing worse...ever!!

What they did teach in marketing school, back in the day, was that 'most advertising dollars are wasted, but that it was hard to know which.'

The Internet changed all that, at least for the segment of the user base that is trackable. Now, they can put different versions out and see what works, for whom, and try to not waste as much.

On TV though- at least broadcast TV which is really untrackable - the 'most of your ad money is wasted' guideline is still valid.

So there, it's eyeballs and 'branding' which tries to at least be memorable. If your ad doesn't get into the brain, to be recalled when making decisions, that money has been 100% wasted. If it does, though, and it attracts 10% of the viewers that's at least something.

As long as it doesn't repel people who would otherwise buy your stuff.....that's the part they don't all understand.

quote:

Originally posted by tgtshuter:
The Rx commercials have got to be the f’ing worse...ever!!

And every disease can be identified with two or three initials.

Guess that makes it cool.

quote:

Originally posted by YooperSigs:
It should be illegal to air a self produced and self starred commercial.

Yep.

Especially if your homemade commercial ends with one of more of your feral little children shrieking some inane catchphrase.

(I know you think your own kids are "just so cute", but nobody else does, buddy.)

^^^^^^
Speaking of children in ads, those of us who grew up in Chicago will remember this kid. He was the nephew of the dealership owner:

I wish there were more funny commercials.

That New Orleans Furniture commercial is amazing.

I present to you all the strangest commercials I've ever seen. A classic from my youth. And yes, these actually aired.

Just as bad is the repetitive ad play, listening to Rush today every other ad, and some following each other are the Snoop Dawg Hims commercial, followed by the Hims commercial without snoop dawg, followed by the Snoop Dawg hair plug commercial. WTF Rush, ED and hair plug ads all day!

Shit it just came on again, Snoop Dawg with a special message to the playah!

Thank god my PC has a mute button on the keyboard.

Cmon! Who doesn’t like Dean Winters as “mayhem”... I think those commercials are hilarious until I see them 500 times, but even then I still get a chuckle

quote:

Originally posted by newtoSig765:
^^^^^^
Speaking of children in ads, those of us who grew up in Chicago will remember this kid. He was the nephew of the dealership owner:
[FLASH_VIDEO]<iframe frameborder="0" height="315" src="https://www.youtube.com/embed/ftCVZPeE6U8" width="560"></iframe>[/FLASH_VIDEO]

My sister in law worked for Long Chevrolet.
The job wasn't much more appealing than the lame ass kid commercials.